These simple survey measures seem credible. But according to psychologists, happiness and life satisfaction do not coincide. Life satisfaction has a cognitive component – individuals have to step back to assess their lives – while happiness reflects positive and negative emotions that fluctuate.

In other words, happiness may be an element achieved by:

  1. The image should be dark, and not have a lot of contrast-y edges.
  2. The text has to be white — I dare you to find a counter-example that’s clean and simple. Seriously. Just one.
  3. Test it at every screen/window size to make sure it’s legible.

The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow.

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